Stefania Milan awarded ERC Proof of Concept Grant
for her research on deciphering social media algorithms
The European Research Council (ERC) has awarded a Proof of Concept Grant to Stefania Milan, associate professor of New Media and Digital Culture at the UvA. Milan will receive €150,000 for her research on deciphering social media algorithms.
Personalisation algorithms, which filter content on the basis of someone’s profile, increasingly mediate the web experience of users. By forging a specific reality for each individual, they determine which news, opinions and rumours users are exposed to. But these algorithms are kept a closely guarded secret by social media platform companies such as Facebook. The few experiments auditing these algorithms rely on data provided by platform companies themselves, are highly technical and fail to put social media users in the driver seat.