Television and Cross-Media Culture
The Television and Cross-Media Culture program offers the tools to understand and to evaluate the ongoing transformation of media culture and its impact on creative practices, cultural politics, and everyday life. It takes television as a starting point to map the conceptual, social, and cultural challenges that come with digital, mobile, and social media.
Nowadays, all social and cultural practices are shaped by a mix of different media and by the innovation of new media forms and media technologies. In the past, the knowledge we had about the world and the topics we discussed with friends were very much defined by the enormous reach and the strict temporality of television program schedules. While TV – with its reality shows, spectacular live events, and transmissions of global catastrophes – is still of major importance, its impact changes as it is complemented and partly replaced by social media, mobile phones, and ‘second screens’.
The Television and Cross-Media Culture program provides students with an in-depth knowledge in contemporary cross-media culture, viewed from historical, theoretical and critical perspectives, and applied to such topics as:
• relationship between private and public
• political agency of audiences and users
• economic and technological contexts of cultural production
• aesthetic forms between storytelling and interface
• popular and professional knowledge production through media
• globalization and creative industries
• urban space and media environments
The program does not train students in producing media content. Instead, it teaches students how to identify the most important dynamics of our media culture and how to conceptualise them in a critical and meaningful way. This allows students to participate in ongoing media debates and to give relevant input to cultural, political or industrial endeavors concerning media culture.